Sweepstakes and contests on a brand's social channels are a great way to gain followers.
Lisa Owen's insight:
While I love a good giveaway on social media, these are great tips. My absolute favorite, which I tell clients repeatedly, is to make sure the prize is as directly related to your business as possible. You want to make sure the audience you are building through your giveaways is relevant to your business, and full of qualified leads.