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A Quick Reference Guide for Social Video (Infographic)
Uploading a video in the wrong file type, or incorrect aspect ratio could result in wasted time. An infographic from Italian video production company Communic Animation provides a handy cheat...
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The Five C’s of Social Media Success
From changes to News Feed algorithms, changes to content types, changes in what social networks to use – social media is in constant flux.See it on Scoop.it, via Social Media
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The Influence of Periscope: How Social Influencers are Using Real-Time Video
Following its March debut, live-streaming platform Periscope amassed over 1 million users in its first 10 days. Currently, AppAnnie.com ranks Periscope No. 65 in the US-Overall iOS chart and No. 9...
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Facebook's Instagram On A Roll, Thanks To Ads: Report FB - Investor's...
Facebook-owned photo sharing site Instagram will blow past rival Twitter to achieve nearly $3 billion in ad revenue in 2017, says an eMarketer report.See it on Scoop.it, via Social Media
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Instagram Success - Social Media Examiner
Do you want to grow your business using Instagram? Are you wondering how to build a loyal following? I interview Chalene Johnson for this episode of the Social Media Marketing podcast and explore how...
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Pinterest Is Paying Off for These Big Banks — Here's Why - American Banker...
Though not as well-known as Facebook or Twitter, the image-collecting social media site has more than 1.3 billion pins about managing money and is gaining traction with banks such as Bank of America,...
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5 Reasons Why Your Business Still Needs Facebook
From hugely successful Snapchat to the global Google+ and beyond, there is an ever-expanding pool of social media platforms in which brands can dip their marketing toes, making the ultimateSee it on...
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A Complete Checklist for Social Media Managers (Infographic)
Although we know this social media checklist is not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social...
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Instagram is About to Become One of the Largest Advertising Businesses on the...
Big news comes out of Instagram this week as they open their advertising API to the masses of potential clients around the world.See it on Scoop.it, via Social Media
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Insights for using social media to grow your business - The Tennessean
Social media can be an effective and inexpensive method to grow your business, if you approach it properly.See it on Scoop.it, via Social Media
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6 Ways to Improve Engagement With Social Media Content
Do you struggle to get your fans to engage?Interested in ideas to get people talking?Simple content ideas can give you something to talk about, even if you feel like you don’t have anything new or...
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Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand
Learn the essential components of an effective brand strategy so you can set up one for your company.See it on Scoop.it, via Social Media
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Top Tips for Running Social Media Giveaways
Sweepstakes and contests on a brand's social channels are a great way to gain followers.Lisa Owen's insight:While I love a good giveaway on social media, these are great tips. My absolute favorite,...
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Social Media Management Tools: What to Expect in the Second Half of 2015
Social media isn’t going anywhere anytime soon. That much is clear. On the contrary, social media is still growing. And fast! The biggest social media sites are, on the whole, still increasingLisa...
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The truth about social media marketing for lead generation
Lead generation might be a top goal for B2B marketers in 2015, but social media isn’t where they’re expecting to bring in qualified prospects, according to a new BrightTalk report. In fact, social...
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21 Ways to Improve Your Facebook Ads With Ad Targeting
Do you use Facebook ads? Want better ad targeting? In this article you'll find 21 ways to target specific audiences with Facebook advertising.Lisa Owen's insight:Facebook has great targeting features...
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Pinterest Doesn't Act Like Other Social Media, And That's Just Fine With...
pinterest is more like search than social media in some ways, pepsico's quaker finds. it also offers long content life, and minimal snark.See it on Scoop.it, via Social Media
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Empowering Employees with Social Media Customer Service: Case Study
"Someone once told me that every customer complaint is the best possible opportunity to build brand loyalty. On that front, Hawaiian Airlines has succeeded with me." By now, you've probably heaLisa...
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How to Write Better Content for Social Media | Convince and Convert: Social...
You can't just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are...
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The truth about social media marketing for lead generation
Social media ranked the lowest on a list of 15 different lead generation tactics. Here's how B2Bs can get more leads from social media.See it on Scoop.it, via Social Media
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Facebook is working on a Twitter-like app that lets publishers send mobile...
Publishers are testing an app from Facebook that will blast out news notifications to subscribers.See it on Scoop.it, via Social Media
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How to Optimize Your Facebook Posts With Facebook Audience Insights
Do you want to increase your Facebook engagement? In this article you'll find out how to use Facebook Audience Insights to optimize your Facebook posts.See it on Scoop.it, via Social Media
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The Social Strategy: A Five-Step Process For Social Media Marketing Success
Social media marketers often want to start with tactics, but "The Social System" provides an outline for developing a clear strategy to guide all social media efforts.See it on Scoop.it, via Social Media
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Run Your Social Media Like an Agency
Here’s the inside scoop on how Amy Elderkin does things at her agency so you can incorporate these tactics into your digital strategy.See it on Scoop.it, via Social Media
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Pinterest for Business: How Pinning Can Help You Increase Sales - Huffington...
With Pinterest attracting more than 72 million users, it is fast becoming a valuable social media tool for businesses looking to drive sales and connect with potential clients and customers.Lisa...
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Consumers Value Social Media Presence — But Some Small Businesses Aren’t...
Small businesses are missing out on great opportunities when they hesitate to engage with customers online and don't provide a space for customer reviews.See it on Scoop.it, via Social Media
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Facebook Mentions for Verified Profiles?
Soon it won’t just be for celebrities anymore: Facebook confirmed to Josh Constine of TechCrunch that verified profiles will gain access to its Facebook Mentions application.See it on Scoop.it, via...
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Find a Purpose for Your Social Presence
Being active on a multitude of social media channels can be an excellent tactic when building your brand, monitoring your online presence, and influencing sales. However, many companies still havSee...
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Customer Support in the Digital Age: Collaborative, Personal
Apple made a bold move on the customer support front this summer: The company started publishing customer support videos for its Beats by Dre headphones via the product line's Twitter account. The...
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Signal for Facebook and Instagram: This Week in Social Media Social Media...
Social media news and new developments making social media marketing easier. (Signal for Facebook and Instagram, Periscope Web Profiles, Pinterest Search)See it on Scoop.it, via Social Media
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